School Uniform









Dear Parent/Guardian

                 Dudley Academies Trust has recently taken the decision to change the name and identity of each of its four schools so that from the start of the new academic year 2018/19 the schools will be named:

– High Arcal changing to Beacon Hill Academy

– Castle High changing to St James Academy

– Hillcrest changing to The Link Academy

– Holly Hall changing to Pegasus Academy

The change of name will be reflected in the school uniform for the 2018/19 academic year. So that we can ensure all learners from all year groups have the appropriate uniform, Dudley Academies Trust has entered into an agreement with A Oakes Ltd school uniform supplier, based at 30 Churchill Shopping Centre, Dudley, DY2 7BL to provide every learner FREE of CHARGE with a school blazer and tie. The other items you will need for uniform are detailed on the leaflet included with this letter; they are not included in the free offer but are easy to find in many retailers. Along with the free blazer and tie, your child will be expected to wear black trousers or skirts and a white shirt. This will be the uniform they are required to wear from September onwards so please do make sure you find the time to collect these.

To obtain the free of charge items you will need to take the attached form to the supplier to redeem this offer. Please note details of PE Kits will be provided by the school in due course.

As you will appreciate this offer represents a considerable investment by Dudley Academies Trust as the wearing of appropriate uniform is a key part of our behaviour policy. The policy seeks to ensure there are the highest standards across all schools. We believe fostering high standards in personal appearance plays a vital part in ensuring our learners have the right attitude to their education so that they can flourish in all they do. We trust that you will welcome the approach we are taking and will support us in this matter.

If you have any questions regarding this information please contact:

Mrs. J. Bull, Headteacher 01902 677754

We look forward to working with you and your child for what promises to be a very exciting new academic year for the Trust and its schools.


Yours sincerely

Jo Bull Principal

Beacon Hill Academy,

Dudley Academies Trust


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